What is event planning?

Event planning is an activity where you plan the whole event or hire an event planner to do it for you.

We, as a world, are moving towards celebrating more and more occasions, which means more event planning.

Because of the demand, there’s been a steep rise in the number of the number of event planners, meaning more people are choosing this profession. In this art, the planner brings together creativity, organisation, and attention to detail and performs every part to make an unforgettable experience for attendees.

Roles and responsibilities

Event planners have so many responsibilities, including:

1. Idea Conceptualization: Event planners start their planning process by understanding their clients’s vision, goals, and desired events. Then they interpret these ideas into coordinated event concepts and, lastly, design the overall event look, feel, and ambience.

2. Venue Selection and Management: As event planners take care of everything for the event, it’s natural that they will choose the venue. However, selecting and finding the ‘perfect’ venue is a critical task. For this, they research and assess all the options that have the potential to become the venue for the event. Also, event planners negotiate venue contracts and coordinate with the staff at the venue to ensure all logistical requirements are met.

3. Vendor Coordination: Be it catering, entertainment, or decor, event planners look after sourcing and managing suppliers and ensure smooth partnerships with vendors for an ideal execution.

4. Budget Management: At the time of signing a contract with the event planner, you give them a budget, which shouldn’t be exceeded. To not overdo the budget, event planners effectively plan and allocate finances for a successful event.

5. Marketing and Promotion: There are many event planners that not only plan your physical event but also make strategies for event marketing. This allows you to promote your event with a minimum marketing budget and effort. Event planners’ marketing consists of plans for maximum engagement and attendance. 

6. On-site Coordination: Event planners are not done after they are done planning, but they also stay during the event to oversee every part—that includes managing staff, supervising the whole set-up, and if there’s anything that needs to be looked upon. They do this, so the event goes smoothly and everyone has a good experience.

Why Event Planner as a Career

Event planning is one of the most lucrative and in-demand careers right now, as the demand for event planners and designers is high. Let’s see other reasons event planner courses in India can be an attractive career option: 

• Event planning is great for people who are creative and want to keep innovating new concepts and designs. If you want to experience new and challenging designs every day, this career might be for you. 
• You will get various opportunities as an event planner, which means this career option is versatile, and if you enjoy new things and take on complicated work that is out of your comfort zone, being an event planner will be a great choice. Plan and design corporate events, weddings, and more! 
• As an event planner, you will get the chance to meet new people, interact, and, of course, network with others. Meet clients, vendors, and other planners, which will help you advance your career and give you growth opportunities. 
• If you are a creative person who wants to have her business or work independently, then going for event planning can be a viable option. 

The Future of Event Planning in India

The future of event planning in India seems bright because of factors like increasing disposable income, a growing corporate sector, and a thriving tourism industry. These are the few sectors that are looking for more expert event planners:

Corporate Events: Businesses need event planners because of their corporate events, which help them network, raise brand awareness, increase employee satisfaction, and more. Corporate events include conferences, seminars, and product launches.

Weddings and Social Events: India is a country known for its big, fat weddings and social events for all classes. Because of its rich culture of organising events grandly, this sector is also seeing a rise in demand for event planners. 

Festivals and Celebrations: From Ganesh Chaturthi to Durga Puja, we all see how grand our celebrations are! With time, they are attracting more people from all nations, ethnicities, and cultures, and to manage events at such a grand level, an event planner is a must! 

FAQs

Q: What does an event planner do?

An event planner conceptualises, organises, and executes different types of events. Events like corporate conferences, weddings, festivals, social gatherings, and more are planned and organised by event planners. 

Q: What is event planning?

Event planning is taken up by event planners, who follow the process of organising and managing all aspects of an event. They do everything from the beginning to the post-event evaluation. Event planning involves venue selection, finalising catering, choosing entertainment, decorating the venue, and logistics for a successful experience for attendees.

Q: Are there any reputable event planning courses in India?

A: Yes, there are! In India, you will find many excellent event planning courses that offer training and education in the field of event planning and design. One of the best is Meghaa Modi Design School, which provides a comprehensive event design course for anyone willing to learn the art of designing. You will be equipped with all the necessary skills and knowledge to be an expert in the field and thrive in the industry.

Q: What are the career prospects for event planners in India?

Event planners are needed more than before because people have more disposable income now, a developing corporate sector, and a thriving tourism industry. The planners are getting more opportunities to showcase their creativity and talent with various types of events, including corporate events, weddings, festivals, and social meetups.